For developers launching a new software product, getting the word out and driving adoption is crucial. One effective way to market and promote a new software tool or application is through software review sites. Software review sites like Capterra, GetApp, and Software Advice are go-to resources for many software buyers. Getting positive reviews and exposure on these influential sites can be a major boost for driving awareness and sales.
Here are some tips for developers on how to leverage software review sites to successfully market a new product:
Claim Your Software Listing
The first step is to claim your software listing on each of the major review sites. This allows you to manage the product information and administer your Profile for your software. Provide a detailed description, categorize the product appropriately, and keep all information up-to-date.
Encourage Happy Customers to Leave Reviews
Once your product is listed, focus on getting reviews from satisfied customers. Most sites allow users to leave reviews based on their experience using the software. Ask customers to share feedback and leave an honest rating and review. This provides social proof and builds credibility for your new tool.
Respond Quickly to Any Reviews
Stay on top of monitoring reviews and be quick to respond to any that come in. Thank happy customers for their positive feedback. If any negative reviews come in, respond professionally and see if any issues can be resolved. Having an active presence in responding to reviews shows you are engaged with your customer base.
Promote Your Strongest Reviews
Find ways to showcase and promote your best software reviews. Display quotable excerpts from positive reviews on your website, social media, and other marketing materials. Also, many review sites give top ratings badges you can display to highlight your product’s positive reception.
Offer Incentives to Review
Running promotions where customers get a small incentive for leaving honest reviews can be an effective way to jump start the process. Just make sure incentives don’t compromise the authenticity of the feedback. Focus on motivating satisfied users to share their opinions.
Leveraging software review sites takes effort, but can greatly enhance your product launch and marketing strategy. Pay close attention to these influential review sites, encourage customer reviews, and use positive feedback in your marketing. With this approach, your new software has a better chance of getting discovered and driving revenue.
